White gold is mined from the earth yellow and must be chemically treated to appear white. White gold fades bringing forward its natural yellow tone, whereas platinum is naturally white and will never fade or change color over time.

Platinum’s purity makes it naturally hypoallergenic, so sensitive skin can wear platinum jewelry every day. Platinum is incredibly dense – at least 60% heavier than other precious metals.
It not only looks beautiful, you can feel it is of the finest quality.

Platinum does not change shape and loses very little metal to everyday wear so your jewelry will last a lifetime. Platinum’s durability means precious stones are held securely in place for a lifetime - in fact platinum prongs are often used in rings made of less durable metals! Found in very few places around the world, platinum is 30 times more rare than gold.